Isobel started her career at PwC, where she wrote thought leadership for the firm’s partners and directors, produced a successful podcast, and delivered content strategies for major campaigns, including Women in Work.

She then moved to Vodafone, where she applied her human, authentic and journalistic storytelling approach to engage global audiences. She most recently held the role of Head of Editorial Content at marketing agency The 10 Group, where she specialised in writing thought leadership for senior business leaders.

She holds a first-class degree in English and French from Durham University, where she was awarded the Vice Chancellor’s Scholarship for Academic Excellence and the Combined Honours Prize. In 2022, she graduated with a Distinction in Journalism from Birkbeck College, University of London.