I take a journalistic approach to B2B copywriting, producing articles, reports and podcast scripts on a range of business issues – from AI and cyber security to transfer pricing and clean energy.

I interview business leaders across various industries and craft compelling articles on their behalf, distilling their insights and opinions into narratives that attract media attention, engage employees and excite investors.

I plan, manage, and deliver large-scale brand strategy projects, from leading workshops with key stakeholders to developing messaging frameworks and conducting competitor analyses. My approach involves in-depth research to identify and articulate my clients’ unique points of difference.

Awards are a powerful avenue to industry recognition and commercial success. I have extensive experience writing winning entries for professional services firms and creative agencies – helping them earn the respect they deserve and get noticed by prospective customers and clients.

If content is king, then SEO is its crown. I have extensive experience writing search-optimised web copy for global brands including Vodafone, Sage and Simmons & Simmons – helping them achieve higher rankings for the products and services that define their success.

Without a clear strategy, your content may never reach its intended audience. I offer consultancy and strategy services, including brand and editorial guidelines, audience profiling, messaging frameworks, and social content calendars, all designed to help brands maximise the impact and reach of their content.